Paige Heinle
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Aldi Rebrand

Aldi Rebrand

This is a fictional rebrand of the grocery store Aldi.

The new identity includes:

  • A redesigned logo + new tagline
  • Bus stop poster
  • Billboard
  • Reusable grocery tote
  • Canned food packaging
  • Mobile app
aldi redesigned logo

Aldi's new identity is modern, fresh, and bright. I took inspiration from the lines in Aldi's current logo and utilized them in this design. The berry and lime green colors are more inviting and more cheerful than the current blue and orange, helping Aldi to look appealing to a youthful audience.

To learn more about Aldi's new visual identity, check out the brand guidelines book I created!

Aldi Brand Guidelines

Bus Poster

Bus stop ad

Billboard

Billboard

Shopping Tote

Shopping Totes

Canned Food Packaging

Ald Canned foods - front
Ald Canned foods - back
Ald Canned foods - back

Mobile App

aldiApp
aldiApp2
aldiApp3
aldiApp4
aldiApp5
aldiApp6
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